Simplified: The city has sold more than 3,700 monthly or annual passes to the new Westside Recreation Center since taking over the facility at the start of the year. The parks department shared what they've learned so far about who that center is serving.
Why it matters
- The city purchased the center from Sanford for $9 million last year as a way to bring more indoor recreation to Sioux Falls. An additional $3 million for repairs to the building was included in an aquatics bond passed earlier this year.
- In addition to monthly or annual passes, the facility also sells on average between 50 and 75 day passes each day.
- Under the city's management, the rec center is serving more low-income people, more people of color and more families than under previous ownership, according to demographic data shared with City Councilors Tuesday afternoon.
"We’re seeing changes in the audience we’re serving in relation to the previous operation, and we’re seeing them in a positive way that aligns with what we were striving for," said Brett Kollars, assistant director of parks and recreation.
Show me the data
You've got it.
On average, 700 people use the center each day for an average of about 70 minutes at a time, Kollars said.
Of the passes sold:
- 38% of passes were sold at a reduced rate for low-income families, seniors, veterans, etc.
- 62% of total passes sold were family passes.
In addition, the city has sold 6,717 day passes in total since the facility opened under new management in January.
"This number has been shocking to us," Kollars said.
The median income of center visitors went from $83,000/year under Sanford's management to $69,600 so far this year.
- Additionally, in that same time frame, the ethnic diversity of visitors increased 24%.
And, another relevant stat to taxpayers – the city's cost recovery is coming in at 85% (higher than both projections and budget).
"You guys are crushing it," Councilor Ryan Spellerberg told Kollars Tuesday afternoon.
What's next for the Westside Recreation Center?
There are still some looming construction projects, including a roof replacement and redoing the parking lot, Kollars said. The parks department is also looking at a more permanent indoor play structure if funding allows.
From a programming standpoint, there will be more activities coming this summer, including a pool treasure hunt, bingo, more senior and adult fitness classes, and even a "Dads & Desserts" event.
You can learn more about upcoming programming here.
